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Is Choosing a Particular Domain Name Important to Your Online Presence?
by Skip Covan on September 14, 2009

The answer is yes!  This is one of the first steps of marketing your company online and can be very impactful for the rest of the building blocks of marketing your site.  Below are a few important standards in choosing the most effective domain name(s) for your business:

Domain Extensions – Although you may not be able to get the exact domain name you want, try and stick to a .com if at all possible.  This will prove to be important when a potential customer sees your domain name on your business cards or an advertisement.  Without having a .com, the potential client may assume that you could only get what is left as far as domain names are concerned, and therefore, may assume you have not been in business for very long.

Keyword Sensitive – It’s very good to have a domain name that has your company’s name in it so that when searches are made for your particular store or business, you will be found easier because Google and Yahoo put a high importance on the words inside a domain name.  But also understand that you can have more than one domain name forwarding to the same website without any additional hosting fees.  This is important when your intention is to gain clients in a certain geographic area or with specific interests. An example of this would be purchasing alabamawebdesign.com, and having that forward to another domain with your specific company’s name in it (magnolia-media.com).

Professionalism - Make sure your domain name is as professional as possible.  Just like any piece of marketing material whether it be a website or business card, you want your business to stand out and convince the potential customer that your product or service is the best they will find.  Sometimes, the first thing they see is your domain name.

Unforgettable – The easiest way to get someone to return to your site is to make sure they can remember your domain name.  If it’s rather long or difficult to spell, they will probably struggle to remember that, but if we use the above example alabamawebdesign.com, they will surely remember that and the visits to your site will increase and therefore you will make more sales.

Domain Maturity – Another important factor in domains and search engine placement is the length of time your domain has existed.  If it’s a new domain the search engines will know that and will therefore give you a lower ranking, whereas domains that have been online for years will have higher rankings.  So, the lesson here is if you don’t have the best domain right now, keep it, purchase a few other domains that are keyword sensitive and redirect them to your original domain.

Hopefully the above information will help to give you a better understanding of how important choosing the best domain name or names for your company is.  If you have any questions regarding this, please feel free to contact Magnolia Media and we will be glad to assist you in any way possible.

 

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